7.5.18 ‒7.17.18 ‒ vol. 14

European Wax Center Opens in New Rochelle

The European Wax Center was founded by David Coba, Joshua Coba, and Jesseca Coba, who spent more than 10 years developing the Ultimate Wax Experience. The European Wax Center features a revolutionary Comfort Wax developed in Paris, a hard wax that clings to the hair and not the skin. Melyssa Mercado, manager of the New Rochelle location, explained that the European Wax Center prides itself on its expert four-step process of cleansing, preparing, waxing, and rejuvenating the skin, leaving clients with smooth and luxurious skin for weeks.


Clients can choose between three collections of skincare products to keep the skin silky soft between visits. All products are clinically tested, dermatologist tested, paraben and mineral oil free, and PETA certified. The body lotions, washes, and serums contain daffodil oil extract to minimize hair growth and exfoliate the skin. The Boldly Collection offers eyebrow powders, pencils, and other helpful tools to keep the eyebrows looking polished between waxes.


There are numerous discounts offered at The European Wax Center: special offers for first-time guests, a “refer a friend” program, and student and military savings passes. Buy a prepaid wax pass and receive up to three bonus treatments of the same service to use at your leisure; they never expire. Luxury waxing without the luxury pricing.


European Wax Center, 2419 Palmer Avenue, New Rochelle. Call 914-633-9300 for more information and visit waxcenter.com. Follow on Instagram: @europeanwax



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